Friedrichshafen, Germany – Major German bicycle trade show, Eurobike has announced that it is stepping up support for start-ups at this year's show, with an enhancement of the Eurobike Young Company Award and the establishment of a series of seminars in a Start-Up Academy.

Following the launch of a separate category for start-ups at the Eurobike Awards last year, Messe Friedrichshafen is going one step further with a new format this year: On the the day before the trade fair starts, that is, on Saturday, July 7, the finalists in the start-up category of the Eurobike Awards will present their companies and their products live in a pitch event to industry participants and a specialist jury, which will also give the young companies feedback on their ideas. Immediately after the pitch event, the award winners will be announced in the Start-up category.

▲ 2017 Eurobike Award winners

 Additionally, on the first day of the fair on Sunday, July 8, new market participants have an opportunity to increase their expertise in a new Start-up Academy. Successful as well as failed start-ups from the bicycle scene will be used to explain how to prevail on the bicycle marketplace and even what mistakes it is essential to avoid. The seminars and workshops also provide information on financing forms, networking, and opportunities for collaboration.

"For each industry, regular renewal and new momentum from young companies are invaluable to remaining forward-looking and innovative. In this respect, we see the new activities for start-ups as much more than just enrichment of the supporting program but rather as another component within the framework of a comprehensive Eurobike industry platform,” says Stefan Reisinger, business area head of the Eurobike and member of the Management Board of Messe Friedrichshafen.

The 27th Eurobike will be open from 9 am to 6 pm from Sunday, July 8, to Tuesday, July 10, 2018, and is only accessible to trade visitors and accredited journalists.

For more information, visit: www.eurobike-show.com