Photo: ZIV

German bicycle industry association, Zweirad-Industrie-Verband (ZIV) has announced that Managing Director, Siegfried Neuberger, passed away suddenly on June 13th.
The association issued a touching press release:

“It is with great sadness and dismay we announce that our longstanding managing director, Siegfried Neuberger suddenly died on June 13, 2020. His unexpected death leaves us stunned.
Siegfried Neuberger had been serving ZIV for 25 years and led the association with full commitment for many years. With untiring energy, he devoted himself to the association and its employees until the very end.
Siegfried Neuberger decisively shaped the bicycle industry. His name stands for the foresight and expertise that has advanced the industry in both good and bad times. The traces of his tireless work and efforts, which were always characterized by passion and great commitment, will always be remembered.
Siegfried was not only a great role model with a high level of expertise and specialist knowledge, he was also very close to us personally and always had an open ear for the concerns of his employees. It leaves a big gap in our hearts and in the association.
We lose a wonderful person and friend, the office a great boss. We will miss his openness, loyalty and humor. We will miss you, Siegfried.
Our deepest sympathy goes to his wife Sabine, his two sons and their relatives.”