In March 2021, on the occasion of the centennial of its founding, Shimano adopted a new Corporate Brand Logo, featuring a tricolor line of light green, blue, and deep blue, which respectively symbolize the land, the sky, and the sea. These colors also represent Shimano's worldview that it pursues to realize.

The existing logo, that is, the Shimano logotype, will now be used as the Shimano Product Brand Logo and will appear on products and their packaging, as part of product promotion, and on tools in Shimano's business domains.

Shimano have opened a special 100th anniversary website on March 21st, 2021.