Vittoria Group welcomes Vanessa ten Hoff as Chief Innovation Officer to its leadership team. Vittoria’s development of the first of its kind Bicycle Tyre Innovation Center with the Cycling Experience Park, uniting Vittoria’s global R&D and innovation team will be the responsibility of the new CIO.

Ten Hoff joins with more than 18 years of experience in the household appliances industry in various international senior leadership roles, covering product innovation and development, and brand and digital Marketing.
 
“We are delighted to have Vanessa on board as Chief Innovation Officer, as she brings a fresh perspective and approach to Vittoria and the cycling industry as a whole. Her deep consumer focus and marketing background, combined with her technical experience & expertise will push our innovation to the next level, in our mission to make the most advanced bicycle tyres on the planet, and bring new experiences to riders.” says Stijn Vriends, President & CEO of Vittoria Group.

Ten Hoff will lead the global innovation organization of Vittoria Group, famous for breakthroughs in tyre development like ultra-supple cotton casings, graphene-enhanced rubber compounds and 4C construction technologies. She will work with her teams on new applications, advanced materials and digital solutions to relentlessly improve tyre performance, enhance consumer experiences and find sustainable solutions.

“I am excited to be part of such an inspiring and passionate company and team, while joining the world of cycling. I am looking forward to build on the strong heritage of Vittoria’s innovation by embracing and creating the future to help cyclists experience the best possible performance for their next ride ahead.” says Vanessa ten Hoff. “The role foresees the development of the Bicycle Tyre Innovation Centre and Cycling Experience Park here in Brembate (Lombardy, Italy), complementing the innovation capacities at the Vittoria Group facilities in Bangkok, Thailand. It will be the first-of-its-kind and unique in the cycling world, allowing us to have a holistic view on developing and testing tyres from the lab to the real life, from a consumer point of view.”