The Fat Lad at The Back and Rapha are just a couple examples of companies hoping to create a more inclusive clothing line for both professional and bicycle enthusiasts alike. Why would businesses be concerned about creating more balanced apparel? A new report published by Sustrans, a charity based in the UK found that there's an “unmet demand” for bicycles within people of color and other disadvantaged groups.

 Among many other challenges, the COVID-19 pandemic has augmented many oppositions ethnic minorities face. Sustrans report found that in the United Kingdom's “Bike Life cities” almost 75% of minorities do not use bicycles. One fifth stated this was due to the cost of purchasing a bike while 25% stated they lacked proper security measures to own a bicycle. 

The disparity in bicycling doesn't just affect people of color in everyday life. The equality in pro-cyclings also boasts some pretty grim numbers. Out of 543 riders and 19 teams in the WorldTour, there are just five Black cyclists. Furthermore, in 2020 Kevin Reza was the only black rider in the Tour de France.
 
What can be done to ensure cycling reaches all groups of society? Understanding that identity regarding race, gender and sexuality all intersect when it comes to how people are viewed in the world is an important first step. Secondly, Make a conscious effort to include women and minorities in your cycling groups. Be honest about your club's diversity (or lack of).
 
In addition, with the permission of existing BAME members you can highlight their participation in your group. Another suggestion is to use social media to promote your group's welcoming of minorities. Lastly, use your own voice to uplift people of color. Using your platform will help break down racial barriers making bicycling both a sport and lifestyle for everyone.