At the premiere of Eurobike at its new Frankfurt location, Brose wowed visitors with the optimized Brose E-Bike system and surprised them with an unusual exhibition concept. Brose E-Bike's unusual exhibition concept caused quite a stir. The 218 square meters of booth space in Hall 8 were not used for an exhibition stand but as an action area. The centerpiece was a work of art on the subject of sustainability, mobility and e-bikes, which the Berlin collective "Tape That" designed during the trade fair. Dr. André Luhn, Head of the Micromobility Product Division at Brose, explains, "Our appearance at the Eurobike surprised many visitors. We wanted to make a clear statement with it: We are foregoing a large booth this year and are using our innovative strength and resources to further improve our current E-Bike drives and develop new products."

In recent months, Brose has further expanded its system portfolio of drives, batteries, displays and app. "The E-Bike is developing into a networked overall solution with intelligent components. Anti-theft systems, integrated navigation and gear shifting are increasingly popular," says Luhn. Brose has expanded its digital offerings accordingly. They include networked components and an app that turns the smartphone into the control center for the E-Bike. Among other things, riders can use it to make settings on the drive, individualize the information offered in the dashboard, record tours with all their data, display them on a map and share them.


▲From left: Dr. André Luhn, Head of the Micromobility Product Division at Brose、Manager of Innovation Team Roland Riedel、Sales David Kaminski. (Photo: Daphne Chen)