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Canadian sports apparel brand Lolë announced its acquisition of Louis Garneau Sports, a renowned company specializing in cycling and sports equipment, which includes the brands Garneau, Sugoi, and Sombrio. The financial terms of the deal were not disclosed.

Based in Montreal, Lolë stated that the acquisition is a significant step in its expansion and will enhance its presence in the global sportswear market. The company plans to leverage Louis Garneau Sports' expertise to develop innovative collections and meet the needs of sports and outdoor enthusiasts.

“This is an exciting opportunity to partner with a beloved brand that brings its unique perspective to our team," said Todd Steele, CEO of Lolë. "The acquisition will allow us to diversify our product offering and strengthen our commitment to innovation, quality, and performance."

Founded in 1983, Louis Garneau Sports is known for its expertise in designing high-quality cycling clothing and sports equipment. Jean-Marc Jahoo, CEO of Louis Garneau Sports, expressed pride in joining Lolë, noting that the two companies will continue to innovate and deliver top-tier products to athletes worldwide.