Text & Photos: Daphne Chen@Wheel Giant

2024 Taichung Bike Week (TBW) took place from September 24-27 at the Evergreen, Splendor, and Tempus hotels, featuring nearly 360 exhibitors, a slight increase from last year. However, many exhibitors reported that international buyers’ attendance was low, with most visits concentrated in the first two days. The foot traffic in the final two days was less impressive.

While the market is gradually recovering, Giant CEO Young Liu stated, "The worst is behind us for the bicycle industry." Some parts and accessories suppliers also mentioned receiving urgent orders, though in limited quantities, and customers have begun discussing new products. It’s been two years since new bikes were released, but inventory levels in European and American markets have not reduced as expected. Currently, there is still a significant amount of stock in the market, resulting in limited visibility for new orders.

Many industry players predict that a full recovery may not happen until next year, with OEM market recovery potentially delayed until 2026. Despite these challenges, bicycle manufacturers continue to innovate, showcasing various new products at Taichung Bike Week to capture buyers' attention.

While awaiting a market rebound, Taiwanese bicycle companies are actively conducting carbon audits in their factories, striving to reduce carbon emissions, optimize management, and implement ESG principles to build sustainable and high-quality enterprises.

The dates for the 2025 Taichung Bike Week have been set for September 16-19.