Friedrichshafen – Even with an early submission of applications,Eurobike 2018 can once again report strong bookings. "Through the new scheduling, we have for the first time obtained the support of the global bicycle industry to participate in Eurobike at an early stage. We are looking forward to a full exhibition hall with groundbreaking bike themes," explains Messe Friedrichshafen CEO Klaus Wellmann.

With a new Eurobike concept, the organizers of the leading industrial exhibition are responding to the great dynamics of the global bicycle industry and for the first time are holding the 27th Eurobike at an earlier stage of July 8 to 10, 2018, and with a purely specialized direction. "We are giving the original function of Eurobike back to the manufacturers and importers: namely the first publication of the new collection and the associated exchange with trading partners for seasonal planning," Klaus Wellmann describes the core aim of the event.

Messe Friedrichshafen CEO Klaus Wellmann and Eurobike Divisional Head Stefan Reisinger.

The commitment of manufacturers to a new alignment is huge and the organizers of the trade fair are expecting around 1,350 exhibitors from all over the world. Eurobike Divisional Head Stefan Reisinger says, "the dynamics with which the bicycle industry is changing are immense. We are pleased with the reception and the solidarity and have never had such a demand for space at this early time as for the coming trade fair. In particular, the number of participating companies from abroad and the strong growth in the e-mobility, drives, components and mobility solutions sectors are the market's driving forces. 

All the relevant market players have made firm bookings. We can also report a full assembly in the areas of accessories, parts and clothing." In spite of the generally strong booking situation, the strong changes in the bike market also leave their traces on Eurobike too, of course. "The highly sportive sector without the 'E' is losing its relevance thanks to the motorized bike, and these market shifts are reflected by our exhibitors. On the other hand, we have in total around 200 potential new customers, returnees and lateral entrants from other industries for the upcoming trade fair and here we can draw from the full range," says Stefan Reislinger. The 'year of change' 2018 with the positioning as a trade fair for trends, novelties and information."

The 27th Eurobike is open from Sunday, July 8 until Tuesday July 10, from 9 .am. until 6 p.m., and access is only given to specialist visitors and accredited journalists. Ahead of this, the Eurobike Media Days will be held in the Tyrol vacation destination SerfausFiss-Ladis from July 4 to July 6. The day before the trade fair, Saturday July 7, a top level presentation and conference program is offered, as well as the opportunity for OEM manufacturers to hold closed-door meetings.